Glossary · Sequences and messaging
AI SDR
Software that does the work of a sales development representative: finding accounts, researching them, writing and sending outreach and booking meetings.
A sales development representative (SDR) is the person who starts conversations with new prospects and hands qualified ones to account executives. An AI SDR automates that role. The products vary a lot in what they actually do. Some find and research the companies; some only write emails for a list you supply; some send from mailboxes they set up for you; some also follow up, handle replies and book the meeting into your calendar.
When comparing them, the useful questions are concrete. Where do the prospects come from, and is each fact in an email traceable to a source? Who owns the sending domains and mailboxes, and what happens to them if you cancel? What stops it sending when bounces or complaints rise? Can you see and change the emails before they go out? And what does a meeting actually cost once data, sending and contracts are counted?
- In Outlevo: The first 10 emails of every campaign wait for you to approve, edit or remove each one
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