| Entry price | Free plan; Builder $29 a month; Growth $149 a month; Managed priced with you | Clay: a free plan with 100 data credits; Launch from $60 a month, with data credits from $125 a month1 Smartlead: from $39 a month2 Instantly: from $47 a month3 |
|---|
| Contract and billing | Builder and Growth are paid month to month with no minimum term, and the owner cancels from Billing. | Each bills monthly, or annually for less1 |
|---|
| Channels | Email, sent for you; LinkedIn notes and messages drafted for you to send yourself; LinkedIn and Google ad audiences | Clay sends with its own sequencer or a sequencing integration1 |
|---|
| Mailboxes | Included and run by Outlevo: 1 domain and 2 mailboxes on Builder, 2 domains and 4 on Growth, set up and warmed for you; Growth can also send from your own | Smartlead: unlimited email accounts; mailboxes bought separately, from $4.50 a mailbox a month2 Instantly: unlimited accounts and warm-up; done-for-you Google inboxes at $5 a month each4 |
|---|
| See emails before they are sent | You review the first 10 emails of every campaign, and nothing is sent before that; then it sends on its own | You set up the sequences and their emails yourself, in Clay's sequencer or a sequencing tool1 |
|---|
| Data | Companies found on the web and read on their own pages, each fact kept with its quote, page and date; only addresses verified in the last 30 days are emailed | Clay: 150+ data providers, with waterfall enrichment1 Instantly: SuperSearch on 450M+ B2B contacts, on separate credits5 |
|---|
| Buying signals | Five kinds, read on the company's own pages: hiring, funding, a new leader, a launch or expansion, and a tech change, each with its source and date | Clay: job changes, promotions, new hires, company news and social on Launch; web intent on Growth1 |
|---|