Free · email link · one check per domain

Fit Checkbefore anyone pays

We only sell pay per meeting into segments that can clear the floor. This is the check that decides, and you can run it on yourself: a predicted reply-rate band, a verdict, a tier and every input behind it.

What it reads

Seven inputs, all shown on the result.

1. Your site
What you sell, to whom, and whether pricing is public. Each claim needs a quote on your own page.
2. Addressable accounts
How many companies fit the buyer segment it derived. Fewer than 2,000 addressable accounts is a Red, whatever the rest says.
3. Reachability
Whether the people in the target titles can be found with a usable address, on a sample of accounts.
4. A 25-account probe
25 target accounts are read through the same research pipeline Outlevo uses for customers.
5. Segment saturation
Our own reply data for the segment where enough exists, else a published benchmark with its source.
6. Sender readiness
SPF, DKIM and DMARC, read by the free checker.
7. Offer strength
Public pricing, named customers and case studies. We can book meetings; we cannot manufacture product-market fit.

Your result

GreenAmberRed

Reply-rate band
Tier
Suggested monthly cap
Every input, with its source

What the verdict means

Founder ($300)Red under 0.73% · Green from 2.31% · an Amber is priced as Mid-market
Mid-market ($450)Red under 0.44% · Green from 1.52% · an Amber is priced as Enterprise
Enterprise ($750)Red under 0.44% · Green from 0.91%

RedAmberGreenreply rate per person contacted, left to right

The same thresholds as a table

Tier of your buyer	Green from	Amber from	Red under
Founder ($300)	2.31%	0.73% (priced as Mid-market)	0.73%
Mid-market ($450)	1.52%	0.44% (priced as Enterprise)	0.44%
Enterprise ($750)	0.91%	0.44%	0.44%

Predicted reply rate per person contacted, across the whole sequence. Green: the tier, a suggested monthly cap and the pilot. Amber: one tier up (never Founder), a narrower list proposed, and the pilot. Red: no pay per meeting, Self-Serve at $199 a month and a decline memo you can share. Below a predicted reply rate (per person contacted) of 1.10% at the Founder price ($300), 0.73% at the Mid-market price ($450) or 0.44% at the Enterprise price ($750) there is no pay per meeting. Green is a predicted reply rate of at least 2.31% for Founder, 1.52% for Mid-market and 0.91% for Enterprise. Fewer than 2,000 addressable accounts is a Red, whatever the rest says. An Amber verdict is never the Founder tier: it is priced one tier up, with a narrower list. Tiers: Founder: $300 per held meeting; Mid-market: $450 per held meeting; Enterprise: $750 per held meeting.

How the two lines are set

From what a held meeting costs us, not from taste.

The two lines are not picked by taste. For each tier we work out what it costs us to produce one held meeting at a given reply rate, and the line is the rate where that cost equals what we want to keep out of the price.

We estimate that reaching one person (research, contact search, address check, 3 emails and the writing) costs us about $0.20, and each held meeting another $5 plus the card fee. Our estimate.
Sales.co's analysis of more than 2 million cold emails in February 2026, reported by Apollo, found 14.1% of replies genuinely positive. Booking: 65% of positive replies, our assumption, no public study states it. Held: 70% of booked meetings, between 64% and 75% (Focus Digital's September 2026 roundup of vendor data puts the no-show rate of booked B2B meetings at 25%, and at 36% for cold email sequences booked by an SDR.)
Green is the reply rate at which a held meeting earns us a 50% gross margin; the floor is where it earns nothing. The 50% is our choice; the margin is the headroom over break-even.

Founder ($300): $0.201 / (6.42% x ($150 - $5 - $9.00)) = 2.31% predicted reply rate, about 675 people contacted per held meeting, cost $150.
Mid-market ($450): $0.201 / (6.42% x ($225 - $5 - $13.35)) = 1.52% predicted reply rate, about 1025 people contacted per held meeting, cost $224.
Enterprise ($750): $0.201 / (6.42% x ($375 - $5 - $22.05)) = 0.91% predicted reply rate, about 1713 people contacted per held meeting, cost $371.

Your result shows the same working for your tier under "Show the math". The funnel ratios are the weakest part of it: Belkins' 2025 data (1,200 appointments from 34,393 replies) implies far fewer meetings per reply than ours, so if anything the lines are low, not high. Real campaigns replace each estimate as they finish, and until they do the pilot (prepaid, refunded in full when no meeting is held) and the monthly re-score protect us if real reply rates come in below the baseline.

Where the numbers come from

Published figures with their source and the day we read them, and what we assume.

Smartlead's State of Cold Email 2026, on more than 850 million emails sent from January to June 2026, puts the median cold email reply rate at 0.74% per contact (replies divided by people contacted, so a person who replies once counts once however many emails they were sent), the top quarter of senders at 1.43% and the top tenth at 2.63%. We start from the top quarter, 1.43%: Outlevo's managed setup (researched contacts, verified addresses, warmed mailboxes) is what top-quartile senders do, while the median includes unresearched senders. The pilot and the monthly re-score still protect us if real rates come in lower. Smartlead, The State of Cold Email 2026: reply rate per contact (top quartile; January to June 2026, more than 850 million emails). Checked Nov 12, 2026.
Sales.co's analysis of more than 2 million cold emails in February 2026, reported by Apollo, found 14.1% of replies genuinely positive. Sales.co analysis of 2M+ cold emails (Feb 2026), as reported by Apollo: 14.1% of replies genuinely positive. Checked Nov 12, 2026.
Focus Digital's September 2026 roundup of vendor data puts the no-show rate of booked B2B meetings at 25%, and at 36% for cold email sequences booked by an SDR. Focus Digital, no-show by booking channel (14 Sep 2026): 25% no-show overall, 36% for SDR-booked cold email sequences. Checked Nov 12, 2026.
Belkins' study of its 2025 campaigns gives reply rates by buyer seniority: founders and owners 0.57%, C-level 0.42%, VPs 0.32%, against an average of 0.45% over all emails sent. Belkins, cold email response rates (all 2025 campaigns; page updated 26 June 2026). Checked Nov 12, 2026.
The same Belkins study gives reply rates by company size: 0.72% at 0 to 10 employees, 0.49% at 11 to 50 and 0.22% at 10,000 or more. Belkins, cold email response rates (all 2025 campaigns; page updated 26 June 2026). Checked Nov 12, 2026.
The same Belkins study puts construction, financial services, healthcare and legal services at 0.56% to 0.60%. Belkins, cold email response rates (all 2025 campaigns; page updated 26 June 2026). Checked Nov 12, 2026.

The two reports measure the same way but land far apart on the overall level, and both are vendors' own data. Our prediction is per person contacted across the whole sequence, so the baseline is Smartlead's per-contact top quartile, not its median (Instantly's 3.43% counts replies per email sent and is a mean of its best senders, so it is not comparable). Belkins' figures are used only as ratios to Belkins' own average: they move the baseline up or down for your buyer, never set it. Where a report states no figure for your segment (a company of 51 to 9,999 employees, a director, most industries) the result shows none and uses none.

Our assumptions, not sourced: the multipliers for sourceability (which can move the band only between x0.8 and x1.2), reachability, sender readiness and offer strength, how the published ratios are combined, the band's width, and the booking share and cost estimates behind the Green line and the floor. Each is labelled as an assumption on your result, until real campaigns replace them.

Source	Figure	Counted as	Used for
Smartlead 2026 H1	median 0.74% per contact; top 25% 1.43%, top 10% 2.63%, top 5% 3.85%	replies / contacts, 850M+ emails, senders with 500+ emails	base rate (top quartile 1.43%); calculator range (median to top tenth)
Instantly 2026 report (2025 data)	mean 3.43%; top 25% 5.5%+; top 10% 10.7%+; 58% of replies on step 1	all replies incl. follow-ups / total emails sent (per email, not per person)	no (per email; replaced as the base)
Belkins 2025 campaigns	0.45% reply; 1,200+ appointments from 7.53M emails (34,393 replies, 3.5% of replies)	unique replies / emails sent, auto-replies excluded; appointment undefined	segment ratios only; the 3.5% is the downside check
Belkins follow-up study 2025	step 1 reply 0.59%; appointment rate 0.2% from step 3 on, twice steps 1 and 2	per email sent, appointment undefined	no
Hunter, State of Cold Email 2025	4.1% average reply rate per campaign (11M emails sent in 2024; 217 decision makers surveyed)	per campaign; denominator not stated	no (denominator unstated)
Sales.co via Apollo, Feb 2026	2.09% total reply rate; 14.1% of replies positive; 2M+ emails	per email; positive share of all replies	positive share of replies (14.1%)
Saleshandy via lemlist, H1 2026	3.7% average, 53M emails	not stated	no (denominator unstated)
Cleverly via lemlist	meeting-booked rate 0.5% to 2.5%	no sample, no denominator	no
Instantly, sequence benchmarks (March 2026)	cost per meeting $152.73 for cold email (their blog)	(software + data + rep time) / meetings booked; no sample	no (a vendor figure with no sample)
Focus Digital, no-show by booking channel (14 Sep 2026, compiles vendor data)	no-show 25% for booked B2B meetings overall; 36% for SDR-booked cold email sequences; 6.5% in one scheduler inbound sample	share of booked meetings not attended	show rate 64% to 75% brackets held_of_booked 0.70
Woodpecker	no usable figure: its benchmark page states no percentages (charts only; 26,000 campaigns, 2020 data)	not stated	no
lemlist, Mailshake, Snov	no first-party per-contact, positive or booking figures found; they quote the sources above	n/a	no

All read on 2026-11-12. Most are vendors' own data.

How it works

1
You confirm your email
One link, valid for a day. Nothing runs without the click.
2
It reads your site and 25 accounts
25 target accounts are read through the same research pipeline Outlevo uses for customers. It takes a few minutes.
3
You read the band and the inputs
The answer is a band, never a single number. The prediction is a transparent heuristic, not a learned model, until about 30 campaigns have completed.

Questions

Why does a pay per meeting company check me first?

Because we are paid only when a meeting is held. If a segment cannot reach the break-even reply rate for its tier (1.10% to 0.44% per person contacted), a meeting costs us more to produce than it earns, and selling it to you would be a bad deal for both sides. The check is how that rule is enforced in code, before money changes hands.

How does it predict a reply rate?

The prediction is a transparent heuristic, not a learned model, until about 30 campaigns have completed. It starts from the reply rate of your segment (our own data once we have enough emails in it, otherwise a published benchmark with its source and the day we read it), then multiplies by what the probe, the reachability sample, your sender setup and your offer show. Every multiplier is on the result next to its input. The answer is a band, never a single number.

What is the probe?

25 target accounts are read through the same research pipeline Outlevo uses for customers. For each account we count the claims that have their quote on the account's own page and a date, because an email with nothing sourced and dated to say is not sent.

What does it cost me?

Nothing. The probe costs us real money, which is why it is limited to one check per domain and a daily count on the server.

Can the verdict be wrong?

Yes, which is why it is a band and why Outlevo can override it by hand, with a reason that is logged. Every check is stored with its inputs, so that when real campaigns finish we can compare the prediction to what happened and replace the heuristic.

What happens after I become a customer?

Live customers are re-scored every month on their real reply rate. A live customer whose reply rate stays under the floor 2 months in a row has new first emails paused, and both sides are told.

What do I get if the answer is Red?

A page you can keep or forward: why the segment will not clear the floor, the reply rate we expect, and Self-Serve at $199 a month to run it yourself. See also who we turn down.

Prefer to run it yourself?

Self-Serve is $199 a month: the same research and sources, with your own domains.

Start in the sandbox Find my buyers, free →