Where the budget sits
Hiring an agency:a retainer or one meeting at a time
Most agencies ask for a monthly minimum before the first appointment. Outlevo starts with one meeting. Are you an agency yourself? See Outlevo for agencies.
No retainer · No minimum · No credits
What the published figures say
Read Nov 11, 2026. Published estimates vary by source and most come from vendors, so treat them as ranges.
- 01One published guide (March 13, 2026) puts monthly retainers for an outsourced SDR or appointment-setting agency at $4,000 to $18,0001
- 02The same guide puts pay-per-appointment pricing at $150 to $600 per appointment, and a hybrid at a $3,000 to $8,000 base retainer plus $100 to $300 per qualified appointment1
- 03One 2026 guide puts pay-per-appointment at $150-$400 for standard meetings and $400-$750 for BANT-verified ones2
- 04One October 2026 guide, quoting Clutch, puts the average cost per qualified B2B appointment in 2025 at $550-$1,7003
Side by side
| Outlevo | An agency | |
|---|---|---|
| Minimum | No retainer, no minimum, no credits. | Often a monthly retainer, by the published ranges above |
| What is billed | Held meetings only. No-shows and reschedules are never billed, and Outlevo chases a reschedule twice. A rescheduled meeting that is held is billed once, at the tier it was booked under. | Depends on the contract: booked or qualified appointments, with its own definition |
| The definition of qualified | Published before you buy: six checks | Ask for it in writing |
| Evidence | The thread and a receipt for every email, attached to any dispute | Ask what you get to see |
When an agency is the better choice
An agency may suit you better if
You want a human team that works the phones, writes by hand, manages your calendar or sells in a market where Outlevo's email and LinkedIn approach does not reach. Some agencies do all three.
Run outbound for clients yourself? That is a different page: Outlevo for agencies, one workspace per client at a discount.
Questions
What should I ask an agency before I sign?
Where do the agency figures come from?
Sources
Checked Nov 11, 2026. Each fact about an agency above links to the page it was read on.
- RevNew, SDR outsourcing cost (2026) · revnew.com/blog/sdr-outsourcing-cost · Checked Nov 11, 2026
- Prospeo, appointment setting pricing (2026) · prospeo.io/s/appointment-setting-pricing · Checked Nov 11, 2026
- Salesar, appointment setting costs (October 2026), citing Clutch · salesar.io/blog/b2b-appointment-setting-costs-in-2025-pricing-models-explained · Checked Nov 11, 2026
Price your own case
The Fit Check gives your tier and a suggested cap.