Templates
Cold email and prompt templates
22 cold email templates and 11 AI prompts for outbound. Each has the template, when to use it, why it works, a filled-in example on an invented company, and variants.
Cold email by situation
What just happened on the prospect’s pages decides the email.
First touch from one observation
A first-touch cold email template built on one fact from the prospect’s own page, one reason it matters and one low-pressure question.
Follow-up with one question
A follow-up cold email template that adds one new question instead of repeating the ask, with the reason it works and a filled example.
Follow-up with a new angle
A second follow-up cold email template that brings a different, sourced reason to talk instead of repeating the first email.
Breakup email
A breakup cold email template that closes the sequence politely, gives one last easy way to reply, and keeps the door open without guilt.
Referral ask
A cold email template that asks who owns a topic instead of pitching, to reach the right buyer at a company from someone close to the problem.
Event outreach
A cold email template for a conference or webinar you are both attending or they are speaking at, built on the event’s own public page.
Hiring signal
A cold email template for when a prospect posts a role that signals a need: quote the posting, connect it to the problem, offer a small first step.
Funding signal
A cold email template for a prospect that just announced funding: quote the announcement, say what the money usually changes, offer a small first step.
New in role
A cold email template for a leader who just started a new role: reference the announcement, speak to the first months, offer a small first step.
Pricing change
A cold email template for when a prospect changes its pricing page: quote the change, say what it usually means, offer a small first step.
New location or market
A cold email template for a prospect opening a new office or market: quote the announcement, name what a new site adds, offer one small step.
Tech stack mention
A cold email template for a prospect whose job post or docs name a tool you integrate with: quote the line, talk integration, offer a small proof.
Closed-lost reactivation
A cold email template to revive a deal that went quiet or was lost: reference what they said, bring one new, sourced reason, ask for nothing large.
Product launch
A cold email template for a prospect that just launched a product or feature: quote the launch, name the work that follows, offer a small first step.
Cold email by role
The same discipline, written for who is reading.
To a VP of Sales
A cold email template for a VP of Sales: lead with their team’s public hiring or stack fact and keep it short, as they want their reps’ emails.
To a CTO
A cold email template for a CTO or engineering leader: one technical observation from a public page, one question, no sales language.
To a CFO
A cold email template for a CFO or finance leader: one sourced fact on cost, risk or reporting, a plain scope, and a clear opt-out.
To a marketing leader
A cold email template for a CMO or marketing leader: a fact about their own funnel or site, not a compliment, with one concrete next step.
To an HR leader
A cold email template for a head of people or HR: lead with a hiring, office or benefits fact from their careers page and keep the ask small.
To a founder
A cold email template for a startup founder or CEO: two lines about their product from their own site, one small offer, written to be read in ten seconds.
To an operations leader
A cold email template for a COO or head of operations: a fact about a site or process from their pages, one operational consequence, one small offer.
To a security leader
A cold email template for a CISO or security leader: plain text, a verifiable fact from a public page, no fear, one small document offered.
AI prompts for research and writing
Prompts that work only from pages you give them, quote each fact and say “not found” when the pages are silent.
Research an account from its own pages
A prompt that turns a prospect’s own pages into sourced notes for a cold email: what they do, what changed, who owns the problem, each with a quote.
Write a sourced first line
A prompt that writes a first line for a cold email from one quoted fact on the prospect’s page, refusing to flatter or guess when nothing is there.
Qualify a company against your ICP
A prompt that scores a company against your written ICP from its pages only, with a quote per criterion and an explicit “unknown” where it cannot tell.
Draft an ICP from your best customers
A prompt that drafts an ICP from the pages of your best customers and the ones you lost, separating what they share from what is coincidence.
Find buying signals on a company site
A prompt that reads a company’s careers, news and pricing pages and lists only dated, quotable signals relevant to your offer, with the page for each.
Pick the right buyer from public titles
A prompt that picks who to write to from the people and roles a company’s own pages name, and says “not found” when no page supports a choice.
Shorten an email without losing the fact
A prompt that cuts a cold email to a target length while keeping every sourced fact and the opt-out line intact, and reports what it removed.
Write honest subject lines
A prompt for plain cold email subject lines drawn from the email’s own fact: no fake Re:, no urgency, no clickbait, with a length limit.
Reply to an objection honestly
A prompt that drafts a short, honest reply to a prospect’s objection using only your own facts, with no pressure, no invented proof and a clear stop.
Audit an email for unsourced claims
A prompt that checks every claim in a cold email against the sources you supply, flags what is unsupported, and flags deceptive or spam-like wording.
Draft a follow-up from the first email
A prompt that drafts a follow-up from the first email and a second sourced fact, keeping it short, new and free of guilt or fake threads.
How the templates are checked
Every email template and variant on this site is run, in the site’s tests, through the check Outlevo applies to its own outbound emails: only known merge tags, no number without a source, no spam wording, at most one link, no fake “Re:” or “Fwd:”, and a length under a hundred and twenty words.
The facts in each example email are listed beside the quote and page they came from. The prospects are invented and marked illustrative.
Questions
Do the templates need an unsubscribe line?
Why do the templates contain so few numbers?
Are the example companies real?
Get one written from your own website
Paste your site: Outlevo drafts your buyers and a first email, every fact with its source.