Cold email templates
Cold email templates by situation and role
Each one is built on a fact the reader can check, one reason it matters to them, and a small ask with a way out.
By situation
First touch from one observation
A first-touch cold email template built on one fact from the prospect’s own page, one reason it matters and one low-pressure question.
Follow-up with one question
A follow-up cold email template that adds one new question instead of repeating the ask, with the reason it works and a filled example.
Follow-up with a new angle
A second follow-up cold email template that brings a different, sourced reason to talk instead of repeating the first email.
Breakup email
A breakup cold email template that closes the sequence politely, gives one last easy way to reply, and keeps the door open without guilt.
Referral ask
A cold email template that asks who owns a topic instead of pitching, to reach the right buyer at a company from someone close to the problem.
Event outreach
A cold email template for a conference or webinar you are both attending or they are speaking at, built on the event’s own public page.
Hiring signal
A cold email template for when a prospect posts a role that signals a need: quote the posting, connect it to the problem, offer a small first step.
Funding signal
A cold email template for a prospect that just announced funding: quote the announcement, say what the money usually changes, offer a small first step.
New in role
A cold email template for a leader who just started a new role: reference the announcement, speak to the first months, offer a small first step.
Pricing change
A cold email template for when a prospect changes its pricing page: quote the change, say what it usually means, offer a small first step.
New location or market
A cold email template for a prospect opening a new office or market: quote the announcement, name what a new site adds, offer one small step.
Tech stack mention
A cold email template for a prospect whose job post or docs name a tool you integrate with: quote the line, talk integration, offer a small proof.
Closed-lost reactivation
A cold email template to revive a deal that went quiet or was lost: reference what they said, bring one new, sourced reason, ask for nothing large.
Product launch
A cold email template for a prospect that just launched a product or feature: quote the launch, name the work that follows, offer a small first step.
By role
To a VP of Sales
A cold email template for a VP of Sales: lead with their team’s public hiring or stack fact and keep it short, as they want their reps’ emails.
To a CTO
A cold email template for a CTO or engineering leader: one technical observation from a public page, one question, no sales language.
To a CFO
A cold email template for a CFO or finance leader: one sourced fact on cost, risk or reporting, a plain scope, and a clear opt-out.
To a marketing leader
A cold email template for a CMO or marketing leader: a fact about their own funnel or site, not a compliment, with one concrete next step.
To an HR leader
A cold email template for a head of people or HR: lead with a hiring, office or benefits fact from their careers page and keep the ask small.
To a founder
A cold email template for a startup founder or CEO: two lines about their product from their own site, one small offer, written to be read in ten seconds.
To an operations leader
A cold email template for a COO or head of operations: a fact about a site or process from their pages, one operational consequence, one small offer.
To a security leader
A cold email template for a CISO or security leader: plain text, a verifiable fact from a public page, no fear, one small document offered.
Prompts to write them
Research an account from its own pages
A prompt that turns a prospect’s own pages into sourced notes for a cold email: what they do, what changed, who owns the problem, each with a quote.
Write a sourced first line
A prompt that writes a first line for a cold email from one quoted fact on the prospect’s page, refusing to flatter or guess when nothing is there.
Qualify a company against your ICP
A prompt that scores a company against your written ICP from its pages only, with a quote per criterion and an explicit “unknown” where it cannot tell.
Draft an ICP from your best customers
A prompt that drafts an ICP from the pages of your best customers and the ones you lost, separating what they share from what is coincidence.
Find buying signals on a company site
A prompt that reads a company’s careers, news and pricing pages and lists only dated, quotable signals relevant to your offer, with the page for each.
Pick the right buyer from public titles
A prompt that picks who to write to from the people and roles a company’s own pages name, and says “not found” when no page supports a choice.
Shorten an email without losing the fact
A prompt that cuts a cold email to a target length while keeping every sourced fact and the opt-out line intact, and reports what it removed.
Write honest subject lines
A prompt for plain cold email subject lines drawn from the email’s own fact: no fake Re:, no urgency, no clickbait, with a length limit.
Reply to an objection honestly
A prompt that drafts a short, honest reply to a prospect’s objection using only your own facts, with no pressure, no invented proof and a clear stop.
Audit an email for unsourced claims
A prompt that checks every claim in a cold email against the sources you supply, flags what is unsupported, and flags deceptive or spam-like wording.
Draft a follow-up from the first email
A prompt that drafts a follow-up from the first email and a second sourced fact, keeping it short, new and free of guilt or fake threads.
Get one written from your own website
Paste your site: Outlevo drafts your buyers and a first email, every fact with its source.