Cold email template · by situation
Second follow-up email template: a new angle
If the first angle did not land, repeating it will not help. The second email brings a different fact from a different page, so the reader gets a second reason, not a second reminder.
When to use it
- Two or three days after a follow-up with no reply.
- You read another page of theirs that points at a different problem.
- Your first angle was a trigger and you now have a second one.
The template
Copy it, then replace the brackets with what you read on their pages.
Subject: Another thing on {{company_name}}’s site
Hi {{first_name}},
A different reason than my first email: [the page] says [the second fact].
That tends to mean [what it causes]. We [what you do about that, in one sentence].
If it is a fit, I can send [a small thing]. If not, I will stop here.
[your first name]Outlevo adds your sender name, postal address and a one-click unsubscribe link under every email it sends, so a template ends at the sign-off.
{{first_name}},{{company_name}}and{{job_title}}are filled for each contact.- Anything in [square brackets] is yours to write, from a page you read.
Why it works
- A second fact shows the first was not a template, which is what the reader is checking.
- It does not argue for the first email, so there is nothing to defend.
- It keeps the same small ask so the reply stays easy.
Filled in: an example
Illustrative. Redfern Packaging (redfernpackaging.example) is an invented company, and so is Omar at Foldwise. The pages quoted do not exist. The email goes to its Head of Operations.
| What the email says | Quote on the page | Page (illustrative) |
|---|---|---|
| your sustainability page says you are moving to recycled board | “By next year all our cartons will use recycled board.” | redfernpackaging.example/sustainability |
Subject: Recycled board at Redfern
Hi {{first_name}},
A different reason than my first email: your sustainability page says all your cartons will use recycled board by next year.
That tends to mean new supplier specifications to track. We keep those in one place for packaging teams.
If it is a fit, I can send a one-page note on how teams do it. If not, I will stop here.
OmarVariants
Proof
Subject: How [a similar company] handled it
Hi {{first_name}},
[A public fact about a customer you may name, with the page it is on]. I thought that might be relevant to what I wrote about.
Want the details? If not, I will leave it.
[your first name]Short
Subject: On {{company_name}}’s site
Hi {{first_name}},
[The page] also says [the second fact]. Is [the problem] something you are looking at?
[your first name]When not to use it
When should I not use the follow-up with a new angle template?
This template and its variants pass the check Outlevo runs on its own outbound emails: only known merge tags, no number without a source, no spam wording, at most one link, no fake “Re:” or “Fwd:”, and under a hundred and twenty words.
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Every template
All cold email and AI prompt templates.
Let Outlevo write each one from the prospect’s own pages
It reads your website, builds the ICP, researches each company and quotes the page behind every fact.