Outbound by industry
Outbound for your industry
20 industries, each with who buys from you, which public pages show a company fits, what to say and what to avoid, and a sample email in which every fact is quoted from a page.
Software and technology vendors
cybersecurity vendors
Security buyers are written to by every vendor they have ever evaluated.
dev tool startups
Developers adopt tools bottom-up, but budget sits with an engineering manager or platform lead who answers one technical observation and ignores a sales pitch.
fintech and payments vendors
Fintech buyers ask about data handling and licensing before they ask about features.
healthcare IT vendors
Healthcare buying is slow and review-heavy, so the first email has one job: earn a conversation with the operations owner.
HR tech vendors
HR software is bought around events the company publishes itself: a hiring push, a new office, a new country.
legal tech vendors
Law firms buy slowly and decide by partner vote; in-house teams buy faster and answer one tight observation.
proptech vendors
Real estate companies publish their portfolio, their listings and their new offices, which is most of what a vendor needs to know to write something specific.
e-commerce SaaS vendors
A store shows its platform, its apps, its shipping terms and its returns page to anyone who looks.
logistics software vendors
Carriers and 3PLs announce lanes, warehouses and fleet hires on their own sites, usually before a vendor hears of them.
manufacturing software vendors
Manufacturers announce plants, certifications and product lines on pages nobody else reads.
construction tech vendors
Contractors list their projects, their trades and their open site roles publicly.
edtech and training providers
Training and learning products are bought around calendars: a school year, a compliance deadline, an onboarding wave.
sales tech and RevOps vendors
Sales leaders judge your email as a sample of what you sell.
data and analytics vendors
Data teams list their stack in job posts more openly than any other team.
Agencies and professional services
marketing agencies
Agencies live on trust and fit, and the only honest way to show either in a cold email is a specific observation about the prospect’s own site that you could have made only by looking..
accounting firms
A firm selling accounting wins clients when the email shows it read the client’s own site: the new location, the new service line, the hiring page that says there is no finance team yet..
IT managed service providers
Small and mid-size companies hire an MSP when they outgrow the person who does IT on the side.
staffing agencies
A staffing agency has a better research source than anyone: the client’s open roles.
consulting firms
Consulting sells on trust, so the cold email has to show judgment: one event on the prospect’s own pages that usually creates a project, and one small first step that is not a proposal..
software development agencies
Development shops win when a founder or product lead is mid-build and short on engineers.
Selling to an industry instead?
These pages are written from the seller’s side. If you sell to security leaders, law firms, manufacturers or another industry, the playbooks cover the buyer’s side.
Questions
How is this different from the playbooks?
Do these pages promise results?
Are the example companies real?
Start from your own website
Paste your site and get your buyers, segments and a first email, every fact with its source.