Outbound by industry

Outbound for your industry

20 industries, each with who buys from you, which public pages show a company fits, what to say and what to avoid, and a sample email in which every fact is quoted from a page.

Software and technology vendors

cybersecurity vendors

Security buyers are written to by every vendor they have ever evaluated.

dev tool startups

Developers adopt tools bottom-up, but budget sits with an engineering manager or platform lead who answers one technical observation and ignores a sales pitch.

fintech and payments vendors

Fintech buyers ask about data handling and licensing before they ask about features.

healthcare IT vendors

Healthcare buying is slow and review-heavy, so the first email has one job: earn a conversation with the operations owner.

HR tech vendors

HR software is bought around events the company publishes itself: a hiring push, a new office, a new country.

legal tech vendors

Law firms buy slowly and decide by partner vote; in-house teams buy faster and answer one tight observation.

proptech vendors

Real estate companies publish their portfolio, their listings and their new offices, which is most of what a vendor needs to know to write something specific.

e-commerce SaaS vendors

A store shows its platform, its apps, its shipping terms and its returns page to anyone who looks.

logistics software vendors

Carriers and 3PLs announce lanes, warehouses and fleet hires on their own sites, usually before a vendor hears of them.

manufacturing software vendors

Manufacturers announce plants, certifications and product lines on pages nobody else reads.

construction tech vendors

Contractors list their projects, their trades and their open site roles publicly.

edtech and training providers

Training and learning products are bought around calendars: a school year, a compliance deadline, an onboarding wave.

sales tech and RevOps vendors

Sales leaders judge your email as a sample of what you sell.

data and analytics vendors

Data teams list their stack in job posts more openly than any other team.

Selling to an industry instead?

These pages are written from the seller’s side. If you sell to security leaders, law firms, manufacturers or another industry, the playbooks cover the buyer’s side.

Questions

How is this different from the playbooks?
The playbooks are written for selling to a role or an industry, such as security leaders or law firms. These pages are for the companies inside an industry that need to sell to their own buyers. Each page links the matching playbook.
Do these pages promise results?
No. They contain no statistics and no promised numbers. They show who usually buys, which public pages tell you whether a company fits and when to write, and an example email in which every fact is tied to a quote.
Are the example companies real?
No. Each is invented, uses a domain ending in .example and is marked illustrative.

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See who would buy from you

Paste your website: we read up to 5 public pages and draft your buyers, segments and a first email, every fact with its source.

Start from your own website

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