AI prompt template

AI prompt to qualify a company against your ICP

Qualification fails when a model guesses. This prompt checks each criterion of your ICP separately, quotes evidence, and says “unknown” instead of rounding up.

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When to use it

You have a list of companies and a written ICP.
You want to cut the list before spending credits on contacts.
You need to explain to a colleague why a company was kept or dropped.

The prompt

Paste it into the model you use, then replace each bracketed input.

Judge whether [COMPANY] fits our ideal customer profile. Use only the pages below; never rely on memory and never invent evidence.

Criteria:
[ICP]

Pages:
[PAGES]

For each criterion, return: met, not met, or unknown; a verbatim quote that supports your answer; and the page address. If there is no evidence either way, answer unknown, never met.

Then give a verdict: fit (every criterion met), maybe (any unknown, none not met), or no fit (any not met), and one sentence on the decision.

If a criterion cannot be checked from a public page, say so: not found.

Input	What to put there
`[ICP]`	Your criteria, one per line, each something a web page could show.
`[COMPANY]`	The company name.
`[PAGES]`	Text of its public pages with addresses.

Why it works

Separate criteria stop one strong signal from hiding a failed one.
“Unknown” is a first-class answer, so gaps stay visible.
The verdict rule is mechanical, so two runs give the same answer.

An example

Illustrative. The companies and pages below are invented.

Input

ICP: sells to restaurants; has at least three locations; runs online ordering
COMPANY: Copperfield Kitchens (illustrative)

Output

Sells to restaurants: not met. Quote: "Copperfield Kitchens makes commercial ovens." (copperfieldkitchens.example/about)
Three or more locations: unknown. not found.
Online ordering: unknown. not found.
Verdict: no fit. It is an equipment maker, not a restaurant group.
(Illustrative output on an invented company.)

Variants

Tiered score

Using only the pages below and never inventing evidence, score [COMPANY] for each criterion: 2 met with a quote, 1 partly with a quote, 0 not met, unknown if no evidence. Return the table and the total.

Criteria:
[ICP]

Pages:
[PAGES]

Disqualifiers only

Check [COMPANY] only for disqualifiers: [DISQUALIFIERS]. Use only the pages below. For each, answer found with a verbatim quote and page address, or not found. Never infer.

[PAGES]

Limits

What are the limits of the qualify a company against your icp prompt?

Criteria that no web page shows, such as budget or internal process, will always be “unknown”. Keep them for a call, not for the list.

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Research an account from its own pages

A prompt that turns a prospect’s own pages into sourced notes for a cold email: what they do, what changed, who owns the problem, each with a quote.

Pick the right buyer from public titles

A prompt that picks who to write to from the people and roles a company’s own pages name, and says “not found” when no page supports a choice.

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Research and writing, with a quote behind every fact

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