AI prompt template

AI prompt to find buying signals on a company site

A signal is an event on a public page with a date and a reason it matters to you. The prompt returns those and nothing that is only inferred.

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When to use it

You want to rank a list by timing, not just fit.
You have the careers, news and pricing pages for each company.
You will use the result in the first line.

The prompt

Paste it into the model you use, then replace each bracketed input.

We sell: [WHAT_WE_SELL]

Look for these kinds of events: [SIGNAL_TYPES]

Using only the pages below, list each event you find. For each: what happened, the date if the page states one (otherwise "date not found"), a verbatim quote, the page address, and one sentence on why it matters to our offer, written as a possibility, never as a fact.

Order them by how recent they are. Never invent an event or a date. If you find no events of these kinds, return: not found.

[PAGES]

Input	What to put there
`[WHAT_WE_SELL]`	One sentence on your offer.
`[SIGNAL_TYPES]`	The events that would make you relevant: hiring for a role, a new office, a pricing change.
`[PAGES]`	Page text with addresses.

Why it works

Requiring a date and a quote separates a signal from a hunch.
The “why it matters” is marked as a possibility so it cannot harden into a claim in the email.
An empty result is a valid, useful answer.

An example

Illustrative. The companies and pages below are invented.

Input

WHAT_WE_SELL: rostering for hotels
SIGNAL_TYPES: a new property, hiring for a general manager
PAGES: tamarindhospitality.example (illustrative)

Output

Event: a second hotel. Date: date not found. Quote: "Tamarind Hospitality now operates two hotels in the city." Page: tamarindhospitality.example/about. Why it might matter: two sites can make shared rostering relevant.
Event: general manager role open. Date: not found. Quote: "General Manager, Tamarind Riverside" Page: tamarindhospitality.example/careers.
(Illustrative output on an invented company.)

Variants

Only the last ninety days

Using only the pages below, list events dated within the last ninety days (today is [TODAY]) that are relevant to [WHAT_WE_SELL]. Each with the date, a verbatim quote and page address. Never invent a date; if a date is not stated, skip the event. If none, return "not found".

[PAGES]

Hiring only

List the open roles on the pages below that relate to [FUNCTION]. For each: the exact title, the quote, the page address, and the manager it reports to if the posting says so, otherwise "not found". Never infer.

[PAGES]

Limits

What are the limits of the find buying signals on a company site prompt?

Undated pages are common. The prompt reports “date not found”, and you decide whether an undated signal is worth using.

Research an account from its own pages

A prompt that turns a prospect’s own pages into sourced notes for a cold email: what they do, what changed, who owns the problem, each with a quote.

Write a sourced first line

A prompt that writes a first line for a cold email from one quoted fact on the prospect’s page, refusing to flatter or guess when nothing is there.

Pick the right buyer from public titles

A prompt that picks who to write to from the people and roles a company’s own pages name, and says “not found” when no page supports a choice.

Cold email templates

Templates by situation and by role.

Research and writing, with a quote behind every fact

Outlevo runs these steps for each company it finds, and shows the page each fact came from.