AI prompt template

AI prompt to write a cold email follow-up

A follow-up should bring something new. The prompt takes your first email and a second quoted fact and writes a short second message, never a nudge.

When to use it

  • A first email has had no reply for a few days.
  • You found a second fact on another page.
  • You want the follow-up to stay in the same voice.

The prompt

Paste it into the model you use, then replace each bracketed input.

Write a follow-up of at most 60 words to the email below. It must bring one new reason to write: the new fact. Use only the first email and the new fact; never add a claim, a number or a reference to a conversation that did not happen.

First email:
[FIRST_EMAIL]

New fact, with quote and page:
[NEW_FACT]

Rules: do not say "just checking in", "bumping this" or "following up"; do not start the subject with "Re:"; no guilt, no urgency; keep the same small ask; end with a clear way to say no. If the new fact does not support a reason, return: not found.
InputWhat to put there
[FIRST_EMAIL]The email you sent.
[NEW_FACT]A second fact, with its quote and page.

Why it works

  • A follow-up with a new fact is read as new information.
  • The banned phrases are the ones readers filter out.
  • The not found path stops a pointless nudge from being written.

An example

Illustrative. The companies and pages below are invented.

Input

NEW_FACT: sustainability page: "By next year all our cartons will use recycled board." redfernpackaging.example/sustainability (illustrative)

Output

Subject: Recycled board at Redfern
Hi {{first_name}}, a different reason than my first email: your sustainability page says all your cartons will use recycled board by next year. That usually means new supplier specifications to track. Shall I send a one-page note? If not, I will stop here.

Variants

No new fact

Write a breakup email of at most 50 words for the first email below. Add no claim that is not in it. No guilt, no urgency, no "Re:". Say you will stop writing and ask only for a correction if the topic belongs to someone else.

[FIRST_EMAIL]

Same thread, one question

Write a follow-up of at most 35 words that asks one question: who owns the topic in the first email. Add no new claims.

[FIRST_EMAIL]

Limits

What are the limits of the draft a follow-up from the first email prompt?
It cannot judge whether the second fact is strong enough. If it is not, send the breakup email.

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Let Outlevo do this step for you

Paste your website: we read up to 5 public pages and draft your buyers, segments and a first email, every fact with its source.

Research and writing, with a quote behind every fact

Outlevo runs these steps for each company it finds, and shows the page each fact came from.