Who we turn down
We say nowhen the arithmetic fails
Under a subscription, a badly matched customer is their problem. Under pay per meeting it is ours, so intake is a real gate. Here are the criteria, as we apply them.
We accept
Average contract value above roughly $3,000, so a $300–$750 meeting is obviously worth it.
A reachable ICP: titles that read email, companies with real websites, at least 2,000 addressable accounts.
Something already sold to someone. We can book meetings; we cannot invent product-market fit.
A named human who will take the calls and show up.
We decline, or route to Self-Serve
ACV under about $1,000: the arithmetic does not work for them or us.
Buyers who do not live in email: trades, local services, most consumer-adjacent roles.
Fewer than 2,000 addressable accounts: we would burn the list in six weeks.
Pre-revenue with no validated offer.
Regulated outreach we will not touch, and anyone who wants claims in emails that their prospect's own pages do not support. This one is non-negotiable.
We decline a segment that is predicted to reply, per person contacted, under 1.10% at the Founder price ($300), 0.73% at the Mid-market price ($450) or 0.44% at the Enterprise price ($750), the rate where a held meeting costs us its whole price, or that has fewer than 2,000 addressable accounts.
How a decline is handled
Decline memoRed
Self-Serveshareable page
A decline is not a rejection email. It is a short written read on why your segment will not clear the floor, what reply rate we would expect, and Self-Serve at $199 a month if you want to run it yourself.
Turning customers away costs us revenue. We do it because pay per meeting only works when we can predict meetings.
Find out which side you are on
The Fit Check applies these criteria to your site and shows its inputs.