Comparison
Apollo.io vs Clay
What each publishes about pricing, plans, integrations and who it targets, side by side. Follow a name for the quotes and the dates they were read.
| Apollo.io | Clay | |
|---|---|---|
| Plans and prices | Free: $0 / month | Credit top-ups on Launch and Growth cost a 30% premium: Credit top-ups on Launch and Growth cost a 30% premium Annual billing saves 10%: Annual billing saves 10% Launch: $167 / month Free: $0 / month Growth: $446 / month Enterprise: Enterprise plan is custom priced |
| Lowest listed price | $0 / month | $0 / month |
| Integrations listed | 200+ integrations plus Apollo Anywhere across CRM, ChatGPT, Claude, Gmail, browser, Apollo MCP lets agents (e.g. Claude) pull data; data flows to Snowflake and BI via API, Integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers, API access available on Custom plans | Ad platform sync to LinkedIn and Meta, Native integrations with Snowflake, Fivetran, Postgres, Databricks and BigQuery, Salesforce package for on-demand enrichment inside the CRM (OpenAI case study) |
| Targets | Small businesses, mid-market and enterprise Works with Fortune 500 and large enterprises as well as small businesses | GTM teams from startups to the largest enterprises Targets GTM teams of all sizes, from startups to enterprises |
Not affiliated with either. Facts are quoted from each tool's public pages.